Insights from our team

Threat of new entrants

3 questions for new businesses Here are the three major questions and their short answers. The long answers are to follow. How hard is it to get into this business? – Not very. What will the incumbent’s response be? – … Continued
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Competitive forces and Strategy

A map of competitive forces I just received my copy of this month’s Harvard Business Review. It’s an issue dedicated to Leadership and Strategy and is quite timely reading as we kickoff our first full year in business. Of special … Continued
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Mass Customization

Finding Balance in Mass Customization Mass customization is defined as "producing goods and services to meet individual customer’s needs with near mass production efficiency".  Henry Ford popularized mass production in the early 1900’s in part by adhering to his mantra … Continued
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Lean Principles – Customer value

How b2b2dot0 runs lean b2b2dot0 embraces the five major imperatives of the Lean methodology: Define customer value – Define not only what our customers value, but what their customers value as well. Create pull – Establish a demand for our … Continued
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