Professional medical buyers expect the seamless, end-to-end ordering experience they get as consumers using ecommerce sites like Amazon.
Healthcare and pharma B2B are waking up to ecommerce–but there’s another complication: as you evaluate options, make sure your B2B e-commerce solution for healthcare integrates to SAP for live, buyer-relevant data. Your customers need this real-time SAP data for account-level personalization like contract/quantity pricing, inventory availability, and more. Accuracy here can make or break the sale.
If you’re relying on CSRs to type orders into SAP, you’re spending too much on order fulfillment. When you launch B2B e-commerce for pharma/healthcare integrated to SAP, you reduce or eliminate phone/fax/email orders. See how much you would save with customer self-service ordering.
In the age of Amazon, healthcare professionals are starting to feel the friction of phone/fax/email ordering. You can eliminate that friction with medical/pharma B2B e-commerce. Ask us how!