George Anderson

George serves as Digital Marketing Manager. A blogger and journalist with a passion for B2B ecommerce, he has written for the Magento blog, Digitalcommerce360, Supply & Demand Chain Executive, ERPgenie, and others.

The Benefits Of S/4HANA for SAP-Integrated eCommerce

S/4HANA plus integrated eCommerce With SAP ECC 6.0 reaching end-of-life in 2025, manufacturers are making plans for the continuity of their ERP systems. Companies on ECC have two high-level options: Migrate to S/4HANA Extend ECC support through a 3rd party … Continued
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4 Must-Haves In Personalized B2B eCommerce

B2B eCommerce Personalization Amazon continues to up the ante in terms of eCommerce personalization. That’s changing buyer expectations—not only in B2C, but in B2B, too. In fact, Salesforce reports that 72% of B2B customers expect personalization, while 67% have switched … Continued
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Nail Your Configurable Products In The Ecommerce Age

Self-service product configuration Manufacturers who sell configurable products are grappling with the challenge which the ecommerce age presents. As buyers increasingly expect the convenience of online purchasing, a problem arises: How do you handle configurable products in your web store? … Continued
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16 NEW B2B Ecommerce Trends Emerging In 2020

B2B Ecommerce Trends 2019 – 2020 B2B ecommerce is changing fast as 2019 transitions into 2020. Manufacturers are striving to establish greater trust and transparency in their branded commerce experiences—all while facing a competitive threat (or opportunity) from marketplaces like … Continued
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