George Anderson

Originally published Oct 7, 2020. Refreshed and expanded Sep 22, 2021. The digital revolution has disrupted every manufacturing vertical. How can manufacturers meet the new challenges of the digital age–and take advantage of new opportunities for growth? If you have … Continued

No doubt about it — we’re living in the age of integrated B2B eCommerce. Every web store in the world shares data with another system in some way, even if it’s just rudimentary syncing of transactional data. But the world … Continued

In the world of B2B eCommerce, UX (user experience) isn’t just about the layout of webpages or the ease of getting from the catalog to checkout. For manufacturers in particular, the complexity of B2B transactions requires a special approach to … Continued

Originally published Sept 17, 2019. Refreshed Sept 15, 2021. While the world was moving to eCommerce before COVID-19, the pandemic accelerated that process. Pharmaceutical manufacturers are feeling the pressure to launch B2B eCommerce. Like never before, they must carve out … Continued