George Anderson

George serves as Digital Marketing Manager. A blogger and journalist with a passion for B2B ecommerce, he has written for the Magento blog, Digitalcommerce360, Supply & Demand Chain Executive, ERPgenie, and others.

Defining Your Balance Of Control In B2B eCommerce

First published Feb 19, 2020. Refreshed and expanded June 22, 2022. How much control (and responsibility) do you want over your B2B eCommerce stack? Manufacturers have a limited number of choices when it comes to eCommerce management models. At a … Continued
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5 Common Roadblocks To B2B Portals (+ Solutions)

Manufacturers need to launch B2B customer portals––yet challenges abound. Competing internal priorities, lack of resources, and looming upgrades to S/4HANA can scuttle a B2B portal project.  Yet manufacturers need those portals. Customers are demanding digital self-service.  It’s easy to find … Continued
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Where Does B2B eCommerce Fit In For Manufacturers?

B2B eCommerce is doing gangbusters. Manufacturers grew digital revenue 18.4% in 2021 (DigitalCommerce360), while Corevist clients grew it 27.2%. Clearly, manufacturers’ customers love B2B eCommerce.   But not every organization can imagine themselves getting a slice of that pie. Complicated products, … Continued
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How Leading Manufacturers Beat Their Peers In B2B eCommerce Growth

It’s no secret that B2B eCommerce was growing before COVID, and that the pandemic accelerated that trend. But just how much is it growing? DigitalCommerce360 reports that manufacturers grew their B2B eCommerce revenue 18.4% in 2021, to $543.25 billion, while … Continued
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