Archive for category: 
Customer Experience

B2B Portals For Manufacturers: Essential Features (And Challenges)

Manufacturers need B2B portals in the digital age. Without them, organizations risk losing customers to the competition — even if they have long standing relationships with those customers. But what’s the path forward for manufacturers who don’t have a B2B … Continued
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B2B eCommerce UX: 5 Common Mistakes (And How To Fix Them)

In the world of B2B eCommerce, UX (user experience) isn’t just about the layout of webpages or the ease of getting from the catalog to checkout. For manufacturers in particular, the complexity of B2B transactions requires a special approach to … Continued
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Top 3 Challenges Of Customer Order Portals For B2B

No doubt about it, SAP customer order portals present unique challenges—particularly for manufacturers. All business data and logic lives in SAP ERP, yet customers need to access it through an intuitive web portal. How do you create the customer experience? … Continued
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6 Keys To Nailing Your Pricing in B2B Ecommerce

Originally published Aug 8, 2018. Refreshed Aug 18, 2021. In 2021, it’s critical to show pricing in B2B eCommerce. No ifs, ands, or buts—your customers need to know what they’re going to pay for your product or service. Sounds simple … Continued
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