Archive for category: 
Customer Experience

Manufacturing Customer Service: Balancing The Shift To Digital

There’s a big shift underway in manufacturing customer service. When it comes to routine inquiries about pricing, orders, and invoices, some customers are tired of phone, fax, and email interaction. They want self-service, which usually means a B2B portal. But … Continued
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B2B Ecommerce Best Practices For Manufacturers

First published Oct 22, 2019. Revised Sept 6, 2022.  Manufacturers struggle to define best practices in B2B eCommerce. There’s plenty of digital ink spilled on the topic, but most of it covers the needs of distributors, wholesalers and retailers who … Continued
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How Manufacturers Can Fix B2B eCommerce UX Problems

Some manufacturers are taking it on the chin when it comes to B2B eCommerce. In a recent survey of 250 B2B mystery buyers, DigitalCommerce360 exposed some uncomfortable trends. Buyers had many complaints, including lack of pricing transparency, the difficulty of … Continued
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B2B Portals For Manufacturers: Essential Features (And Challenges)

Manufacturers need B2B portals in the digital age. Without them, organizations risk losing customers to the competition — even if they have long standing relationships with those customers. But what’s the path forward for manufacturers who don’t have a B2B … Continued
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