Archive for category: 
Customer Experience

B2B eCommerce UX: 5 Common Mistakes (And How To Fix Them)

In the world of B2B eCommerce, UX (user experience) isn’t just about the layout of webpages or the ease of getting from the catalog to checkout. For manufacturers in particular, the complexity of B2B transactions requires a special approach to … Continued
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Top 3 Challenges Of Customer Order Portals For B2B

No doubt about it, SAP customer order portals present unique challenges—particularly for manufacturers. All business data and logic lives in SAP ERP, yet customers need to access it through an intuitive web portal. How do you create the customer experience? … Continued
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6 Keys To Nailing Your Pricing in B2B Ecommerce

Originally published Aug 8, 2018. Refreshed Aug 18, 2021. In 2021, it’s critical to show pricing in B2B eCommerce. No ifs, ands, or buts—your customers need to know what they’re going to pay for your product or service. Sounds simple … Continued
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B2B Ecommerce Best Practices For Manufacturers

First published Oct 22, 2019. Revised Jul 28, 2021.  Manufacturers struggle to define best practices in B2B eCommerce. There’s plenty of digital ink spilled on the topic, but most of it covers the needs of distributors, wholesalers and retailers who … Continued
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