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B2B Insights

Integrated B2B eCommerce: How To Cover All Your Bases

No doubt about it — we’re living in the age of integrated B2B eCommerce. Every web store in the world shares data with another system in some way, even if it’s just rudimentary syncing of transactional data. But the world … Continued
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Pharma B2B eCommerce: What It Takes To Win Online

Originally published Sept 17, 2019. Refreshed Sept 15, 2021. While the world was moving to eCommerce before COVID-19, the pandemic accelerated that process. Pharmaceutical manufacturers are feeling the pressure to launch B2B eCommerce. Like never before, they must carve out … Continued
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Nail Your New Product Launch With A New B2B eCommerce Channel

First published May 15, 2019. Refreshed Sept 8, 2021. Thinking of launching a new product line through a new B2B eCommerce channel? You’re not alone. We’ve helped several manufacturers take this approach, and we recommend it wholeheartedly. It forces you … Continued
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Consumerization Of B2B eCommerce Experience: 5 Keys To Success

B2B eCommerce isn’t what it used to be. It’s no longer enough to have a catalog without ordering capabilities — or the ability to place orders with no guarantee that the ERP will accept them. Whatever personalization your buyers can … Continued
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