C/4HANA for B2B ecommerce? At SAPPHIRE 2018, SAP announced the launch of C/4HANA, a suite of CX (customer experience) solutions intended to cover sales, marketing, CRM, and ecommerce. While C/4HANA is not a new product (rather, an approach to data … Continued

GDPR for B2B Companies Note: This article is not legal advice. Consult your legal team to understand the effect which GDPR may have on your business. The dust is settling and the GDPR is now law. In a perfect world, … Continued

Customer portals: Make-or-break From a recent survey on the preferences of 160 B2B buyers, Avionos reports that a customer portal is a critical factor for 97% of procurement officers when they go to select a supplier. For an industry that’s … Continued

Build or Buy Your B2B Ecommerce Website? If you’re looking to launch SAP-integrated B2B ecommerce, should you buy a third-party solution or build your own? Which path provides the greatest value? What are the risks of each path? These are … Continued