PARI Respiratory, a leading manufacturer of respiratory equipment, was taking 60% of orders via phone, fax, and email. This process was frustrating for dealers and distributors, and it prevented PARI’s customer service department from focusing on higher-value tasks. The company needed a B2B portal—one that included an attractive catalog for marketing purposes.
Dale Anderson, CFO, knew that SAP ERP integration was the key. PARI had invested in building out their business data and logic in SAP, and it didn’t make sense to duplicate that investment. The challenge was to find a B2B portal solution that would leverage all the value of SAP in a web-based customer portal.