Monthly Archives: 
August 2022

How Manufacturers Can Fix B2B eCommerce UX Problems

Some manufacturers are taking it on the chin when it comes to B2B eCommerce. In a recent survey of 250 B2B mystery buyers, DigitalCommerce360 exposed some uncomfortable trends. Buyers had many complaints, including lack of pricing transparency, the difficulty of … Continued
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If You Build A B2B eCommerce Portal, Will They Come?

So you’ve launched your B2B eCommerce portal. Now what? The journey doesn’t end with your launch. In fact, that’s just the beginning. Most of our clients implement a B2B eCommerce portal with specific goals in mind: increasing revenue without increasing … Continued
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Still Suffering With Homegrown B2B eCommerce For SAP?

Homegrown B2B eCommerce made sense in the 90s and early 2000s. The market offered immature technology, and if you wanted something powerful, you had to build it.   How things have changed! Now the technology is so mature, you can support … Continued
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The True Measure Of Success In B2B eCommerce

If B2B eCommerce isn’t generating value, then something is broken. But how do you quantify that value? Which B2B eCommerce KPIs matter most? Is there anything that hard data won’t tell you? Every company will have different answers here, but … Continued
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