How Manufacturers Can Fix B2B eCommerce UX Problems
Some manufacturers are taking it on the chin when it comes to B2B eCommerce. In a recent survey of 250 B2B mystery buyers, DigitalCommerce360 exposed some uncomfortable trends. Buyers had ...
If You Build A B2B eCommerce Portal, Will They Come?
So you’ve launched your B2B eCommerce portal. Now what? The journey doesn't end with your launch. In fact, that’s just the beginning. Most of our clients implement a B2B eCommerce ...
Still Suffering With Homegrown B2B eCommerce For SAP?
Homegrown B2B eCommerce made sense in the 90s and early 2000s. The market offered immature technology, and if you wanted something powerful, you had to build it. How things have ...
The True Measure Of Success In B2B eCommerce
If B2B eCommerce isn’t generating value, then something is broken. But how do you quantify that value? Which B2B eCommerce KPIs matter most? Is there anything that hard data won’t ...
Are B2B Marketplaces Right For Manufacturers?
B2B marketplaces are experiencing skyrocketing growth. As DigitalCommerce360 reports, marketplace sales are projected to grow 130.1% in 2022, to $130 billion—up from $56.5 billion in 2021. Clearly, B2B marketplaces are ...
5 Key Lessons From B2B eCommerce Projects
No doubt about it, B2B eCommerce projects are challenging. Between IT, the business, and customer service, you may have competing positions at the negotiating table. Worse, your implementation partner (or ...