Legacy ordering processes cause problems for SAP companies. If customers can only place orders via phone, fax, and email, then you may have a frustrating customer experience—which can drive customers[…]
Posts archive for 2022
Blog
What Makes A Great B2B Web Store?
Whether you’re a manufacturer, distributor, or wholesaler, every B2B seller needs a web store or ecommerce presence. A digital presence is table stakes for staying relevant and competitive in today’s[…]
When Should You Digitize Your Commerce?
For SAP companies, one thing looms on the horizon: migrating from ECC to S/4HANA. This is a huge undertaking, and it requires the full attention of the IT department.
Composable Commerce For Companies On SAP?
SAP’s recent CX Live event, in New York, offered an in-depth perspective on the question of composable commerce. Gartner speaks highly of this architecture, while Forrester’s 2023 Commerce Predictions report[…]
The RevOps View Of B2B eCommerce ROI
At a high level, ROI calculations may appear to be simple in the world of B2B eCommerce. Don’t you just divide net B2B eCommerce revenue by the cost of the[…]
Are You Facing Your Customers’ Pain?
The latest B2B Buyer Report from Avionos has some powerful takeaways for B2B companies. Avionos surveyed B2B buyers in several industries and found a heightened sense of pain when it[…]
Manufacturing Customer Service: Balancing The Shift To Digital
There’s a big shift underway in manufacturing customer service. When it comes to routine inquiries about pricing, orders, and invoices, some customers are tired of phone, fax, and email interaction.[…]
3 Takeaways From The Reported Sunsetting Of Oracle Commerce Cloud
In a recent LinkedIn post, industry expert Andy Hoar discussed the reported sunsetting of Oracle Commerce Cloud. While Oracle hasn’t announced anything, it's worth noting that Andy Hoar has confirmed[…]
B2B Ecommerce Best Practices For Manufacturers
Manufacturers struggle to define best practices in B2B eCommerce. There's plenty of digital ink spilled on the topic, but most of it covers the needs of distributors, wholesalers and retailers[…]
Are B2B Marketplaces Right For Manufacturers?
B2B marketplaces are experiencing skyrocketing growth. As DigitalCommerce360 reports, marketplace sales are projected to grow 130.1% in 2022, to $130 billion—up from $56.5 billion in 2021.
Hybrid B2B Selling: 3 Keys To Nail The New Model
COVID placed a moratorium on in-person selling. Manufacturers scrambled to launch self-service B2B portals that allowed customers to place orders, track orders, and get real-time pricing and availability.