Categories: B2B Insights


George Anderson


Corevist Commerce vs. hybris

Things change fast in B2B ecommerce, so it’s understandable that CIOs and business leaders might find themselves evaluating their existing solutions. For manufacturers that are running Corevist Commerce with a Magento catalog, the question of replicating Corevist functionality in SAP hybris is particularly complex.

In this article, we’ll look at two examples of this complexity. Let’s dive in!

Company #1: Still Running Corevist, 3 Years After Hybris Purchase

Three years ago, Company #1 felt they needed to transition away from Magento, which was included in their Corevist Commerce implementation (and fully integrated to SAP). The hybris sales pitch was alluring. The company purchased the new platform and began the journey of getting it up and running.

Long story short: 3 years later, they’re still unable to meet their minimal functional requirements with hybris, and they’re still running Corevist Commerce.

The kicker is the integration to SAP. Hybris doesn’t come integrated to SAP out of the box. That’s one of the single biggest factors to consider when you’re comparing hybris to Corevist. Because Corevist Commerce acts as your One Throat to Choke for SAP ecommerce, we include your SAP integration out of the box, from Magento catalog to final checkout and customer dashboard. That integration is built into our product, and it’s fully configurable to your needs.

What did this company buy in hybris that they weren’t getting in Corevist Commerce? Hybris doesn’t have more functionality. Catalog size, number of storefronts, performance—Corevist Commerce easily competes with hybris in all those areas.

Also, hybris isn’t faster or cheaper to implement. Rather, it’s quite the opposite. In a study commissioned by SAP, Forrester reports a 3-year total cost of ownership of $6.7 million for hybris in a B2B scenario.    

So what does hybris offer to tempt manufacturers away from Corevist?

Given its B2C emphasis, hybris excels at creating a beautiful user experience. There’s no denying that. But the lack of integration to SAP is critical, and no amount of world-class design will produce accurate real-time inventory or instant, 100% error-free order posting to SAP (both standard out of the box in Corevist Commerce).

What’s more, at Corevist, we’re committed to continuous improvement, including our user interface. Corevist Commerce offers seamless user experience today, but we’re not satisfied; we’re constantly improving. As of this writing, we’re hard at work on the next generation of our UI. It will take even more of the best of B2C and marry it to the real-time SAP integration that makes 125+ Corevist Commerce storefronts tick.

We’re not stopping with our UI, though. We’re making Corevist Commerce more microservices-friendly. The latest trend in ecommerce is the move toward a microservices architecture (also known as web services). From a business perspective, a solution like this is much simpler to extend and customize. It’s already easy to roll out to multiple Corevist Commerce storefronts with minimal heavy lifting, and we’ll continue to make our product more microservices-friendly.  

Company #2: Still Not Selling Direct to Consumer, 4 Years After Purchasing Hybris

Four years ago, Company #2 purchased hybris to start selling directly to consumers. While D2C (direct to consumer) can be an important path for manufacturers looking to maintain and grow market share, it contains all kinds of challenges which the manufacturer may not have experienced in their traditional distribution arrangement.

Sometimes, those challenges simply won’t present themselves until you get your direct channel up and running. In the case of Company #2, those challenges were both unforeseen and formidable—to the point that the company has now shelved their attempt at D2C.

There’s no shame in that. Company #2 can always pick up the D2C torch in the future. The trouble, though, is that they purchased a new platform (hybris) to create a state-of-the-art D2C experience. Over the last four years, they engaged consultants and systems integrators, spent millions of dollars, and ultimately decided to postpone the project indefinitely.

All the while, in the B2B channel, their Corevist Commerce store processed $150 million/year in B2B ecommerce orders with no attention needed from their staff.  

That makes us proud. And while we’re sad to see the D2C channel not taking off on hybris, there is a silver lining here. Having purchased hybris, Company #2 got an incentive to stay on their digital customer experience journey. They got an incentive to organize their product data, and they’ve now rationalized their product content. Due to that heavy lifting in product data, they’re now able to distribute to 3rd party sellers, including Amazon.

The Takeaway: Choose a platform that lets you focus on growing your business

If you’re currently evaluating ecommerce solutions, think carefully about integration, total cost of ownership, and time to market. Too many manufacturers have struggled to get their hybris implementations off the ground and found themselves mired in a real distraction from their core business.

Luckily, there is an easier way. Corevist Commerce clients get a Magento catalog plus our proprietary SAP-integrated checkout, payments, and full customer dashboard. Everything is integrated to SAP in real time, right out of the box. Because Corevist acts as a one-stop shop for SAP-integrated ecommerce, our clients get one throat to choke—ours. 😊 They remain agile, and they use their resources efficiently. With Magento’s acquisition by Adobe, and our documented success with ecommerce for global corporations, the future remains bright for the Corevist Commerce path to selling online.  

Moving forward: FREE case study

Wondering what Corevist Commerce looks like in real life? Download this FREE case study on LORD Corporation. LORD evaluated hybris among other options, but ultimately chose Corevist Commerce. Jane Mascia, Sr. Bus. Sys. Analyst, put it this way: “[hybris was] overkill for what we needed.” Here’s what LORD achieved with Corevist Commerce.

[want_more title=”Learn more” subtitle=”FREE Case study: LORD Corporation” description=”Learn how LORD launched ecommerce that reflects their SAP system in real time.” button_text=”Download Now” button_link=”” button_class=”btn btn-primary lord-case-study” title2=”See it for yourself” subtitle2=”Talk to us” description2=”Curious what Corevist Commerce can do for you? Let us show you a personalized demo. You’ll see ecommerce with real-time SAP data.” button_text2=”Schedule Demo” button_link2=”” button_class2=”demo-popup”]