Salesforce Ecommerce Integration

A Solution for SAP Companies

With a Salesforce ecommerce integration, you can leverage your investments in SAP ERP, connect with Salesforce, and offer best-of-breed ecommerce—all with One True Truth about business data. It’s a great solution for the modern B2B organization.

 

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Mapping your Salesforce ecommerce integration needs

Can you integrate Salesforce, ecommerce, and SAP for unified commerce, CRM, and ERP data?

Absolutely!

The key is to understand your business needs and your current capabilities. With that information in hand, you can make an informed decision about a Salesforce ecommerce integration.

Where are you in your digital commerce journey? It’s helpful to break that journey into three stages.

  • Ready to start – you have no digital commerce presence, but you have SAP for your ERP system. You’ve either implemented Salesforce for CRM or are considering it.
  • Getting experience – you have digital commerce, but it isn’t integrated to SAP and/or isn’t integrated to Salesforce. You rely on batch updates to maintain data integrity.
  • Ecommerce thoroughbred – you have digital commerce fully integrated to SAP or Salesforce. You need to bring your ERP or your CRM platform into your real-time integration across platforms.

Wherever you fall in this continuum, it’s important to focus on the next step. If you’re just getting started, you may not be ready for full integration across all 3 platforms. If that’s the case, consider a solution like Corevist Commerce. Our real-time integration to SAP is fully scalable, ready to grow with your company.

But how can you evaluate Salesforce ecommerce solutions? Glad you asked!


 

Salesforce Ecommerce Integration – What To Look For

What should you look for when integrating Salesforce, ecommerce, and SAP? You should insist on a solution that’s ready for your business needs today, and is ready to scale up as you grow.

Here are 8 key points to ask about when you’re evaluating a Salesforce ecommerce integration.

1. Three platforms, One True Truth about business data

This is the biggest benefit of integrating CRM, ecommerce, and ERP. You get One True Truth about business data.

That means no duplication. No batch updates between systems. No more syncing ecommerce, Salesforce, and SAP. No more uploading ecommerce orders to SAP overnight and finding order errors the next morning.

For companies using SAP, a good Salesforce ecommerce solution will start with SAP as the system of record. Since you’ve already built all those business rules in SAP, and since your Customer Master lives in SAP, why rebuild all that data in Salesforce and ecommerce? That’s a huge waste of resources.

If it’s built in SAP, that’s where it should stay. A good Salesforce ecommerce solution should interface with that SAP data in both Salesforce and ecommerce–and it should do so in real time.

2. Fast, secure integration via VPN

Any time you’re integrating more than one system, security is an inevitable concern. A well-architected Salesforce ecommerce integration lets you rest easy at night. The best solutions integrate via a fast, secure VPN connection.

3. Totally scalable as your business grows

B2B ecommerce is notoriously complex. Some businesses want to take a gradual approach, rolling out ecommerce one step at a time. Company acquisitions add a whole new layer of complexity to ecommerce scalability. You should choose a Salesforce ecommerce integration that’s totally scalable. That way, you don’t have to invest in a costly new platform to extend ecommerce.

4. No IT staff required to build/maintain the solution

This one is a sleeper. As you’re evaluating Salesforce ecommerce integrations, ask yourself: will data maintenance between ecommerce, Salesforce, and SAP require more work from your existing IT staff?

If so, you should evaluate the solution carefully. 1/3 of Corevist Commerce clients have no IT resources on staff dedicated to ecommerce. The secret is the architecture of the Salesforce ecommerce integration. A real-time integration between platforms puts SAP data wherever you need it, live, in real time. Any solution that relies on batch updates will require a manual touch when bugs arise.

5. Personalized pricing and catalogs by SAP sold-to

Personalization is all the rage in B2C ecommerce. It’s actually crucial in many B2B markets as well, though it can take many different forms.

In B2B, contract pricing is often negotiated separately for each customer. That means that users who work for that customer company need to see contract pricing when they log in to ecommerce. A good integration between ecommerce, Salesforce, and SAP will carry your SAP data on pricing to the ecommerce store. That’s one example of personalization, and it’s tied to the data you have in SAP about that particular sold-to.

Some markets need personalized catalogs, too. For example, if you know from SAP that a sold-to owns a large piece of machinery, and you sell replacement parts for that machine, you may want to show a personalized catalog of those parts when someone from that sold-to logs in. A good Salesforce ecommerce solution should be able to provide that information, including purchase history ported from SAP into Salesforce.

6. Rich content and merchandising

Your Salesforce ecommerce solution should allow you to do rich content and merchandising. This is more important in some B2B markets than in others, but even if you don’t feel you need this capability now, you should choose a solution that can scale in that direction. Your needs will grow—the market is increasingly moving toward B2C-inspired user experience.

A solution like Corevist Commerce integrates to Magento, giving you a full range of CMS functionality. This ensures that you can merchandise, cross-sell/upsell, and run promotions.

7. Omnichannel order management available

If you’re using SAP ERP, let’s get one thing straight: you already have an omnichannel order management solution. It’s called SAP!

The trouble is, you aren’t going to give your customers access to SAP to view their order data. Even for employees, SAP isn’t the friendliest interface. What if you could take that SAP order data and present it on the web—for both employees and customers to log in and view?

A good Salesforce ecommerce integration should have the capability for customer-friendly order management. Corevist Commerce supports this with our eTrack module for SAP. eTrack brings your SAP order data to the web securely, with an easy-to-use interface, so you can offer self-service order management and tracking to your customers.

8. Support multiple sales areas and microsites on one integration instance

B2B organizations are complex. You may have multiple sales areas, even multiple countries where your company does business. If you’re integrating Salesforce to ecommerce and/or SAP, you should consider all sales areas that could potentially benefit from the ecommerce solution. As you evaluate solutions, ask whether they’ll scale easily to bring other sales areas online with ecommerce.

One of the most common examples of scaling up is acquisitions. If you buy a standalone solution or an integration that isn’t scalable, you’ll have to make another significant investment when these newly-purchased product lines are ready for ecommerce. A solution like Corevist Commerce, on the other hand, is fully scalable with acquisitions. You can easily add microsites for each sales area, leveraging your one instance of Corevist Commerce.

 

The Takeaway

In the world of Salesforce ecommerce integrations, options abound. The key is to find a Salesforce ecommerce solution that works for your business and is ready to scale as you grow. You can do that by evaluating solutions and integrations against the criteria we’ve outlined above. If you map each of these dimensions to specific needs in your business, you can make an informed decision on which solution is best for you.

Good news: Corevist Commerce integrates ecommerce, Salesforce, and SAP. For more information, request a demo below. You’ll see how Corevist Commerce interfaces with SAP in real time.

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