b2b2dot0 helps PARI Respiratory Equipment launch SAP-integrated eCommerce

Corevist welcomes a new client

PARI Respiratory, Inc, a global manufacturer of pharmaceutical devices, has selected b2b2dot0, a Raleigh, NC based software integration company, to develop and launch a new business-to-business eCommerce and order management website that features real-time SAP integration.

“In early 2012, more than 60% of orders placed through our US division were received via fax, email and telephone,” said Ashley Weigand, PARI’s Director of Marketing for US and Canada.

“But these days, customers have come to expect 24×7 online access.  So, processing orders over the telephone was losing its appeal.”

“We had two major goals for this project,” said Dale Anderson, PARI’s CFO. “First and foremost, we wanted to listen to our customers and make the ordering process more convenient.  Second, we wanted to free our Customer Service Group from manual data entry so they could focus on more pro-active support activities.”

Anderson added, “Before we started this project, our IT group and our marketing department had already identified Magento as the best solution to build the front-end of our eCommerce site.”

Magento is the world’s most popular open source eCommerce content management tool.

“Our designers were comfortable with Magento and our marketing department liked the built-in communication features,” said Anderson. “The big question was, ‘How are we going to integrate Magento with SAP?’”

PARI’s new B2B eCommerce site, which launched in Oct 2012, was built using a combination of b2b2dot0’s configurable web platform and Magento.

The new site features:
•    Real-time SAP data-integration
•    Private, b2b product catalogs with customized messages and fields
•    Complex b2b order management rules
•    Centralized, easy-to-use content management tools
•    Powerful and flexible marketing tools

“Just a few years ago, if an organization used SAP and wanted to build a web-based sales channel, there were only two choices: build a custom web site from scratch or heavily customize existing software products. Both options were incredibly time-consuming and resource intensive.” said Sam Bayer, CEO of b2bdot0. “We take a different approach. Only b2b2dot0 leverages open-source technology, delivers it in a Software-as-a-Service (SaaS) model, integrates it with SAP, and uses an agile mindset.”

Bayer added, “As far as I’m aware, there aren’t any other solution providers that can deliver real-time SAP-integrated e-commerce, in less time, for less cost than we do.”

Anderson said, “We are extremely pleased with the outcome of this project. Our customers got the online ordering system they requested. Our marketing department got the Magento-based site they wanted. Our customer service reps are now shifting their focus away from manual order entry. And, everything is integrated with SAP in real-time.”

About b2b2dot0

b2b2dot0 helps manufacturers who run SAP to improve the online B2B order-to-cash process for customers. b2b2dot0 is committed to leveraging open-source technologies, like Magento eCommerce, and integrating them with SAP. Our SAP-integrated solution leverages existing SAP installations to provide seamless eCommerce functionality faster, less expensively, and with lower risk than building a custom website or heavily customizing existing software products. b2b2dot0 is headquartered in Raleigh, NC, with offices in Colorado, New York, and Switzerland.  For more information, call 919-676-7429 or visit www.b2b2dot0.com

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About Author

George Anderson

George serves as Digital Marketing Manager. A blogger and journalist with a passion for B2B ecommerce, he has written for the Magento blog, Digitalcommerce360, Supply & Demand Chain Executive, ERPgenie, and others.