Monthly Archives: 
December 2017

Can Manufacturers Sell Direct to the Consumer without Upsetting Distributors?

Manufacturer selling direct to consumer Last updated: Oct 21, 2020 The world of manufacturer e-commerce is changing fast. Between the COVID-19 pandemic, supply chain disruption, and increasing pressure to shift to digital, manufacturers are scrambling to define GTM (go-to-market) strategies … Continued
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Amazon Or Private Web Shop? Understanding B2B Markets in 2018

Amazon Business or Private B2B eCommerce? We’ve been in the SAP eCommerce business a long time. We’ve seen public B2B marketplaces come and go. We’ve always advised our clients to keep an eye on public marketplaces—but we’ve emphasized the importance … Continued
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7 B2B eCommerce Predictions for 2018 – State of the Market

Last updated: June 21, 2018 B2B e-Commerce Trends: What’s Happening in 2018 What B2B e-commerce trends have emerged in 2018? In 2015, Forrester famously predicted that US B2B eCommerce sales would hit $1.1 trillion by 2020. From 2016 to 2017, … Continued
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Product Allocation in SAP eCommerce: Who Gets the Last 10 Widgets?

SAP Product Allocation and Customer Relations Last updated: June 21, 2018 SAP product allocation in eCommerce may seem daunting, but it doesn’t have to be. In a previous post, we covered the considerations that go into SAP ATP (available to … Continued
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