B2B eCommerce and customer portals get pretty complicated for manufacturers. With customer-specific data and logic in SAP, you’ll need multiple partners to make a conventional platform work for your business:
- Platform licensing vendor
- Implementation partner
- Integration platform licensing & implementation
- Separate support for the solution and the SAP integration
In this scenario, who really owns the web channel? When bugs arise — and they will — it’s far too easy for vendors to blame each other. This makes it difficult to keep the B2B portal running smoothly. Ultimately, problems here can affect sales and customer retention.