Customer portals: Make-or-break From a recent survey on the preferences of 160 B2B buyers, Avionos reports that a customer portal is a critical factor for 97% of procurement officers when they go to select a supplier. For an industry that’s … Continued

The power of home field advantage in B2B manufacturing What can B2B manufacturers learn from history? A whole lot. Today we’ll reflect on “home turf” and what it means for manufacturers who are looking to get into ecommerce. We’ll look … Continued

Build or Buy Your B2B Ecommerce Website? If you’re looking to launch SAP-integrated B2B ecommerce, should you buy a third-party solution or build your own? Which path provides the greatest value? What are the risks of each path? These are … Continued

B2B Replatforming: The Pain Is Real Now way around it—switching your SAP ecommerce platform is incredibly hard. You’ve invested in a system and you’d like to keep the status quo if you can. Your existing platform has worked for years, … Continued