The challenge

Axalta Coating Systems, a world leader in paint and industrial coatings, was taking 95% of EMEA orders via phone. They needed to move that business online, which meant consolidating 12 standalone B2B portals to a single architecture with multiple storefronts. They also needed to integrate every B2B portal to SAP ERP, then expand to a total of 18-25 storefronts in 10 languages. The IT organization already had enough on their plates, so the SAP integration couldn’t create any more work for them.

Marion Röthgen, Manager eBusiness EMEA, had all the data that customers needed in SAP ERP. The challenge was twofold.

Find a customer portal platform that supported multiple branded storefronts on a single architecture.
Eliminate phone orders by giving each B2B portal customer the right experience in the right language with real-time SAP data.

The solution

Marion chose Corevist Commerce Cloud to consolidate Axalta’s B2B portal program on a single architecture. Our templatized SAP integration and support for multiple branded experiences (and languages) allowed Axalta to create the global program they needed. Marion empowered customers all around the globe to do business online in numerous branded B2B portals that all run on Corevist Commerce Cloud.

Because Corevist’s integration is direct and real-time, Axalta’s IT team didn’t take on any significant new responsibility. The Corevist portals just “work,” and they always show the right information to each logged-in user.

Axalta has seen a huge impact. With phone orders slashed, digital revenue has grown 206% since launch, and the company has expanded to 25 storefronts in 10 languages for 5 different brands. All these portals run on Corevist Commerce Cloud, leveraging one SAP integration architecture. This provides massive savings in cost and reduces IT headaches.

“We wanted to make ordering as fast, easy and flexible as possible for our customers. With this new self-service web shop, our refinish and powder customers will find all the product information they need in one place, with real-time price information.”

—Marion Röthgen, Manager eBusiness EMEA


Corevist Commerce Cloud

Your smart path to B2B eCommerce mastery.

Don’t let anyone push you to bite off more than you can chew. Your organization needs real-world experience to learn the ropes. Start with Corevist Order Tracking, and you’ll introduce your customers to digital business processes. Once you’ve got a healthy digital channel, expand to full-fledged B2B ecommerce to get our most sophisticated capabilities.

   Rich product content in your catalog
   Self-service product configuration
   Credit card payment supported at checkout
   Support for robust third-party integrations

A smart path to digital mastery makes all the difference. Customers will love doing business with you, and you’ll avoid the pitfalls that come with massive waterfall projects. Since Corevist Commerce Cloud is a managed solution with deep, prebuilt SAP integration, your IT team can rest easy—both during the project, and after GoLive.

Go deeper with supplemental content

How To End Phone, Fax, And Email Ordering

COVID rewrote the book. How do you give customers a digital portal without taking on a huge IT project? Here are 9 key steps to take.

Get Buy-In For Your B2B Portal

COVID rewrote the book. How do you give customers a digital portal without taking on a huge IT project? Here are 9 key steps to take.

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