Axalta Coating Systems, a world leader in paint and industrial coatings, was taking 95% of EMEA orders via phone. They needed to move that business online, which meant consolidating 12 standalone B2B portals to a single architecture with multiple storefronts. They also needed to integrate every B2B portal to SAP ERP, then expand to a total of 18-25 storefronts in 10 languages. The IT organization already had enough on their plates, so the SAP integration couldn’t create any more work for them.
Marion Röthgen, Manager eBusiness EMEA, had all the data that customers needed in SAP ERP. The challenge was twofold.
Find a customer portal platform that supported multiple branded storefronts on a single architecture.
Eliminate phone orders by giving each B2B portal customer the right experience in the right language with real-time SAP data.