Highly Performant, Mobile-Friendly Interface
Our client vowed to create a better experience for customers—one that worked on any device and loaded fast. A templatized look and feel was just fine, as all users would be known customers, and the portal would sit behind a login. The experience just had to be intuitive, functional, mobile-ready, and fast.
Easy Adoption For Sales Reps And Customers
Our client knew that B2B eCommerce adoption might be a challenge for some long-time customers. Self-service would ultimately offer a better customer experience (not to mention lower costs), but some customers might need a human touch to help them make the transition.
Our client planned to onboard sales reps first, get them excited about the portal, then task them with onboarding customers. That meant the B2B eCommerce solution had to work for both user types, offering functionality like customer account selection and on-behalf-of ordering.
Ready For SSO Integration
SSO (single-sign-on) integration is a must-have for sales reps. It was inconvenient for them to log into the company’s CRM and B2B portal on separate screens with separate usernames and passwords. SSO would be key to turning sales reps into evangelists, and the whole customer onboarding plan depended on passionate sales reps.
Lean, Scalable Architecture For Efficient Global Rollout
After sales reps onboarded customers to the first portal, our client planned to scale their solution globally with multiple spinoff sites. They didn’t want to build and maintain separate SAP integrations for each site, as that would be a serious burden. Their ideal solution would include a scalable SAP integration architecture.