Satisfy evolving buyer expectations
B2B is changing. With Millennials advancing in their careers and becoming procurement managers and professional buyers, they bring the digital-first mindset with them. The self-service generation wants self-service, omnichannel B2B. When you give it to them, you become Easier To Do Business With by eliminating friction in the buying process.
Offer self-service ordering from any device
B2B roles are complex. A procurement manager may walk the factory floor, assembling orders on a company tablet. Back at her office, it may be more convenient to make adjustments to that order on her desktop computer. When she can access omnichannel ecommerce on her phone, too, that means she can place and check orders from anywhere. When you offer this kind of flexibility, with omnichannel B2B that works on any device, you meet the needs of today’s busy B2B professionals.
Integrate marketing and promotions to the buyer experience
Looking for a larger share of wallet with your most valuable accounts? Omnichannel B2B allows you to run targeted, personalized promotions within the ecommerce store. With well-crafted promotions that are relevant to the major products your customer has (or buys regularly), you can increase the value of every customer interaction.
Prepare your business for the future of commerce
The future of commerce is here, and it’s omnichannel B2B. When you launch an ecommerce solution now, you future-proof your business for the digital age. Omnichannel ecommerce allows you to sell through self-service, on your buyer’s schedule. When you eliminate friction in the buying process, you become Easier To Do Business With. That’s a huge benefit.