The True Measure Of Success In B2B eCommerce
If B2B eCommerce isn’t generating value, then something is broken. But how do you quantify that value? Which B2B eCommerce KPIs matter most? Is there anything that hard data won’t ...
Are B2B Marketplaces Right For Manufacturers?
B2B marketplaces are experiencing skyrocketing growth. As DigitalCommerce360 reports, marketplace sales are projected to grow 130.1% in 2022, to $130 billion—up from $56.5 billion in 2021. Clearly, B2B marketplaces are ...
5 Key Lessons From B2B eCommerce Projects
No doubt about it, B2B eCommerce projects are challenging. Between IT, the business, and customer service, you may have competing positions at the negotiating table. Worse, your implementation partner (or ...
Where B2B eCommerce Is Headed In 2022 And Beyond
It’s no secret that B2B eCommerce is the name of the game. This holds true whether you’re a manufacturer, distributor, or wholesaler. But where is the world of B2B headed? ...
Hybrid B2B Selling: 3 Keys To Nail The New Model
COVID placed a moratorium on in-person selling. Manufacturers scrambled to launch self-service B2B portals that allowed customers to place orders, track orders, and get real-time pricing and availability. In some ...
F500 Execs Prioritizing eCommerce (Even In A Tough Labor Market)
A recent post from The Official Board highlighted some fascinating shifts in C-suite focus. Four years ago, the authors identified the distribution of executive functions at Global Fortune 500 companies. ...