How Bell and Howell revamped their spare parts ecommerce business–with minimal effort from their IT team.
In spare parts, it’s nearly impossible to compete if you don’t have ecommerce. Bell and Howell had a web store for spare parts, but it was so difficult to use, customers abandoned it. They either called Customer Service to place orders, or they switched to the competition.
Bell and Howell had to act to reclaim their market share in spare parts.
The twist: They had to do it with minimal effort from their IT team, who already had enough on their plates.
This is the story of a company that weathered bankruptcy and restructuring to emerge as a leaner, more efficient organization with a focus on recapturing a struggling parts business with a new SAP-integrated ecommerce solution from Corevist.
Bell and Howell has proven that it’s not only willing, but able to play the parts game—and win.
A neglected parts site was revived and relaunched
The SAP ecommerce site increased revenue by $200,000 a month in the first 60 days
Customers have literally been applauding our changes. I think one of our customers said it best when he summed it up in one word, ‘Hallelujah!’
James Feely VP and General Manager of Service Solutions Bell and Howell, LLC