We’d like to politely suggest that you may not know your customers as well as you think you do. But, don’t worry, we’re always looking for ways to help you get to know them better. What do B2B customers want? It depends on who you ask. After years of working with mid-market industrial manufacturers, we’ve found that B2B eCommerce projects typically fall into two categories. Those categories are defined by which department is driving the project.

We hear it at every project initiation workshop. “You mean every customer will be able to see our ENTIRE material catalog??? We can’t let customer X know that we sell product Y to customer Z, that would create an awkward and difficult situation....” Almost every SAP customer has some materials they don’t want certain customers to know about. Take branded products for example. (“Why do you make an ACME labeled version but you won’t make one for my company?”) Or, maybe you keep in limited supply for just a handful of customers. Whatever the case, your company probably has materials in SAP you would prefer to keep hidden from some of your customers.

This is a direct quote from one of our clients: “If our B2B customers order porcelain tile online, and we don’t tell them that they need a specific tool or glue to install that product, they are going to be so mad at us.” According to Forrester Research, product recommendations (or cross selling) are responsible for an average of 10-30% of eCommerce site revenues. But on B2B websites, cross selling (or the lack of it) can drive so much more than revenue. It can help ensure customer satisfaction.

Anyone who has shopped online (which these days is almost everyone) has certain expectations about how shipping is calculated. Namely, that it’s calculated immediately, so you know exactly how much shipping will cost when you click that “place order” button. Unfortunately, as with many other aspects of eCommerce, shipping is a lot more complicated with B2B orders...

You can’t get around having SAP material numbers. That’s how SAP determines what product is being specified in its database during a business transaction. It has to be in the quote. It has to be in the order. It has to be on the invoice. It has to go all the way through the system. It has to be there. But, with the new product number enhancement for the Corevist eCommerce solution, you don’t ever have to worry about knowing what it is.

When customers look at an order page on your B2B website, do you know exactly how they interact with the features? Have you ever wondered if people are actually clicking the button you want them to? You’re not alone...

Rather than spending countless hours replicating an existing SAP report on the web, Senior Implementation Consultant, Ray Mannion, and his development team got to work building a dynamic machine to display reports automatically. Here’s a behind the scenes look at how Corevist making it easier for clients to get the information they need, fast.