Build vs. buy, portal vs. full ecommerce, SaaS vs. on-premises. Practical guidance for deciding how to structure your B2B digital channel.
B2B manufacturers do not always need full ecommerce. See how customer self service, ecommerce, and the middle ground fit different digital buying needs.
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Headless commerce is the new buzzword in the industry. As Forbes reports, headless platforms have raised a combined $376.3 million in funding over the last two years. A quick look at Google Trends shows the term “headless commerce” jumping in search volume this year.
As the market is starting to migrate to S/4HANA, we’re seeing more and more manufacturers wrestling with a difficult question. Do we launch an ERP-integrated B2B eCommerce solution now, or do we wait until we’ve migrated to S/4HANA?
B2B eCommerce isn’t a set-it-and-forget-it operation. It takes planning and commitment to make ecommerce “sticky” with your customers. So how do you do it?
To stay ahead of your customers’ B2B eCommerce expectations, you need a deep understanding of their needs. Too often in B2B eCommerce, internal user requirements are mistakenly classified as customer needs. In this post, we’ll outline key considerations you should keep in mind when building your company’s B2B eCommerce strategy.
Where do you start when implementing B2B eCommerce? With repercussions across all parts of the organization, launching B2B eCommerce is an essential project to get right. The challenge is defining what it should look like at your organization.
It’s no secret that B2B ecommerce can be difficult to sell across a large organization. One path forward is a simple B2B proof-of-concept (POC) without SAP integration. The idea is easy to grasp: Launch a good-looking, low-cost SaaS solution using a B2C-oriented platform. In so doing, you'll prove to organizational stakeholders that ecommerce is viable.
In the age of Amazon, every manufacturer must deal with the question of going direct to the consumer (or end user) of their products. While that’s easy to state in the abstract, it gets tricky in real life. Manufacturers developing a direct to consumer model face two major challenges:
SAP Digital Transformation: Mapping Your Journey What does SAP digital transformation look like? How should you approach this next phase […]
As more and more B2B buyers turn to online distributors to buy spare parts, manufacturers are encountering a problem. They’re losing business. Why? To put it simply, if you’re not selling online, it’s easier to buy equivalent parts from someone else. That’s especially true if you aren’t offering visual parts ordering with interactive, exploded diagrams.
Our client developed a novel solution. They figured out a way to sell directly to the end user—while still keeping their distributor happy. Our client built an e-commerce website which allows buying direct from the manufacturer through self-service. The thawing process for the product doesn’t begin until an order is placed. Our client, the manufacturer, ships the product directly to[…]
How can CIOs build a powerful SAP e-commerce solution that meets the unique needs of their business efficiently? It may seem like a daunting task, but the key is to break it down. Focus on the big issues first. The rest will come out in the wash. Because a Magento SAP integration is a powerful, cost-effective solution, we asked Peter[…]
If you've ever ordered products online from a company like Nordstroms, you know you can pick up 3-4 free samples at checkout. While we're all used to this type of promotional experience in the B2C sector, we're just beginning to see it applied to SAP eCommerce in the B2B world. It's a brilliant way to introduce customers to new products[…]