5 Secrets To A Winning B2B eCommerce Strategy
B2B eCommerce strategy was a tough nut to crack before COVID. The pandemic only made it harder. You know you need to transform. You’ve got competitive pressure breathing down your ...
Andy Martin
Andy Martin is CEO of Corevist, where he helps manufacturers modernize customer self-service, order management, and digital commerce around the business logic already running in SAP.
He brings more than 30 years of leadership experience across enterprise software, operations, SAP services, and growth-stage companies. Before joining Corevist, Andy served as President and COO of Auritas, a global SAP services partner focused on information lifecycle management, enterprise content management, and SAP HANA optimization. He also helped build Utopia Global, an SAP ecosystem company focused on master data governance and the operational foundation required for digital transformation.
Andy’s perspective is shaped by a career that spans military leadership, consulting, consumer products, software operations, and entrepreneurship. He holds a BS in Mechanical Engineering from the United States Military Academy at West Point and an MBA from Northwestern University’s Kellogg School of Management.
His writing focuses on the business realities behind digital transformation: operational complexity, customer self-service, software investment decisions, and the practical work required to make enterprise systems easier for people to use.
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