The digital revolution has disrupted every manufacturing vertical. How can manufacturers meet the new challenges of the digital age--and take advantage of new opportunities for growth?
Posts archive for 2021
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Integrated B2B eCommerce: How To Cover All Your Bases
No doubt about it — we’re living in the age of integrated B2B eCommerce. Every web store in the world shares data with another system in some way, even if it’s just rudimentary syncing of transactional data.
Pharma B2B eCommerce: What It Takes To Win Online
While the world was moving to eCommerce before COVID-19, the pandemic accelerated that process. Pharmaceutical manufacturers are feeling the pressure to launch B2B eCommerce. Like never before, they must carve out a place in the digital ecosystem—not only for competitive reasons, but to increase operational efficiency and create a better customer experience.
7 Questions Manufacturers Should Ask About B2B eCommerce Platforms
B2B eCommerce offers tremendous opportunities for manufacturers. Whether the goal is revenue growth, increased efficiency or a more competitive customer experience, organizations are transforming how they do business (and what profits they see from digital channels). But what should manufacturers look for in B2B eCommerce? Are all platforms created equally?
Top 7 B2B Ecommerce Challenges In 2023
2023 has delivered new challenges in B2B ecommerce. Inflation, a tough labor market, and economic uncertainty are putting pressure on B2B ecommerce programs in every vertical.
8 Steps to Drive SAP B2B eCommerce Adoption Among Your Customers
In today’s digital-first world, just launching B2B eCommerce isn’t enough. You won’t start seeing ROI until you shift some portion of your sales to B2B eCommerce. You need to create B2B eCommerce experiences that offer real value to customers---then help them experience that value for themselves. It all starts with this awareness.
3 Critical Components of the Perfect B2B eCommerce Marketing Strategy
To stay ahead of your customers’ B2B eCommerce expectations, you need a deep understanding of their needs. Too often in B2B eCommerce, internal user requirements are mistakenly classified as customer needs. In this post, we’ll outline key considerations you should keep in mind when building your company’s B2B eCommerce strategy.
B2B eCommerce Implementation Guide: How To Cover All Your Bases
Where do you start when implementing B2B eCommerce? With repercussions across all parts of the organization, launching B2B eCommerce is an essential project to get right. The challenge is defining what it should look like at your organization.
31 B2B eCommerce Features That Matter Most
Most articles on B2B eCommerce features mention 10 or 15 capabilities to look for. But that’s not a comprehensive view of everything you need in a B2B solution. In fact, a platform with a handful of B2B eCommerce features probably isn’t robust enough for heavy-duty B2B relationships.
New User Registration in SAP B2B eCommerce
What’s the best B2B eCommerce registration process for your business? The answer depends on many factors, but there’s one thing to understand right away: B2B registration is unlike B2C. In retail eCommerce, adding a new user is simple — you just let them sign up. Since you won’t accept an order without a viable credit card, you’re not too concerned[…]
Customer Portal Success For Manufacturers: 3 Essentials
Manufacturers are scrambling to launch SAP customer portal solutions in the post-COVID world. The pandemic made the need for self-service painfully clear—but it also exposed a preference that B2B buyers already had: They wanted direct, digital purchasing that’s as easy as Amazon long before COVID made it essential.
Ecommerce Proof of Concept: What You Need to Know
It’s no secret that B2B ecommerce can be difficult to sell across a large organization. One path forward is a simple B2B proof-of-concept (POC) without SAP integration. The idea is easy to grasp: Launch a good-looking, low-cost SaaS solution using a B2C-oriented platform. In so doing, you'll prove to organizational stakeholders that ecommerce is viable.