B2B customer portals have become a necessity in the digital age. But what goes into a good customer portal? What do your dealers and distributors need most—and what pitfalls should you watch out for?
B2B customer portals have become a necessity in the digital age. But what goes into a good customer portal? What do your dealers and distributors need most—and what pitfalls should you watch out for?
As the SAP market increasingly migrates from ECC to S/4HANA, many organizations are evaluating their options for integrating SAP hybris (now called Commerce Cloud) to S/4HANA. For companies that haven’t implemented either solution yet, the possibilities are wide open. If you’re already wedded to either solution, then you need to get strategic and balance the complexity of your architecture against[…]
When we log into a website or portal, we want to have accurate, cleansed data — our own data that’s personalized to us. This is especially true for B2B buyers dealing with manufacturers. In this context, personalization is critical and often a complex requirement to solve. It requires deep integration to SAP to ensure every B2B user gets an experience[…]
In the post-COVID economy, manufacturers are striving for efficiency. That's especially true when it comes to order entry methods. Many manufacturers still depend on phone, fax, and email to take orders from customers. COVID has turned these models on their heads, forcing manufacturers to transform their customer experience.
No doubt about it, Shopify offers a tantalizing entry point to eCommerce. It’s easy to stand up and doesn’t require a lot of technical resources to maintain.
Headless commerce is the new buzzword in the industry. As Forbes reports, headless platforms have raised a combined $376.3 million in funding over the last two years. A quick look at Google Trends shows the term “headless commerce” jumping in search volume this year.
SAP WCEM (Web Channel Experience Management) offered a great solution for organizations doing B2B eCommerce. It was a great step up from SAP Internet Sales, with excellent B2B functionality and a reduced dependence on IT resources for configuration and UI changes.
As the market is starting to migrate to S/4HANA, we’re seeing more and more manufacturers wrestling with a difficult question. Do we launch an ERP-integrated B2B eCommerce solution now, or do we wait until we’ve migrated to S/4HANA?
No doubt about it, SAP Commerce Cloud is one of the most powerful eCommerce platforms on the market today. It consistently ranks high in analyst reports and serves some of the world’s biggest brands in B2C and B2B. For SAP organizations looking at enterprise-wide eCommerce programs, SAP Commerce Cloud is an omnichannel powerhouse.
B2B eCommerce isn’t a set-it-and-forget-it operation. It takes planning and commitment to make ecommerce “sticky” with your customers. So how do you do it?
Manufacturers are finding that a B2B portal is essential to retaining market share in today’s economy. After all, 85% of B2B buyers will ditch a supplier with a bad digital experience (Avionos B2B Buyer Report).
The world of SAP B2B eCommerce is complex. People from multiple departments have problems that B2B eCommerce can solve—but the project can also introduce new problems for each department if you don't have a methodology for taking everyone's needs into account. Whatever your role in the project, it’s important to understand who the other stakeholders are, whether they're internal or[…]