Headless commerce is the new buzzword in the industry. As Forbes reports, headless platforms have raised a combined $376.3 million in funding over the last two years. A quick look at Google Trends shows the term “headless commerce” jumping in search volume this year.
SAP WCEM (Web Channel Experience Management) offered a great solution for organizations doing B2B eCommerce. It was a great step up from SAP Internet Sales, with excellent B2B functionality and a reduced dependence on IT resources for configuration and UI changes.
As the market is starting to migrate to S/4HANA, we’re seeing more and more manufacturers wrestling with a difficult question. Do we launch an ERP-integrated B2B eCommerce solution now, or do we wait until we’ve migrated to S/4HANA?
No doubt about it, SAP Commerce Cloud is one of the most powerful eCommerce platforms on the market today. It consistently ranks high in analyst reports and serves some of the world’s biggest brands in B2C and B2B. For SAP organizations looking at enterprise-wide eCommerce programs, SAP Commerce Cloud is an omnichannel powerhouse.
B2B eCommerce isn’t a set-it-and-forget-it operation. It takes planning and commitment to make ecommerce “sticky” with your customers. So how do you do it?
Manufacturers are finding that a B2B portal is essential to retaining market share in today’s economy. After all, 85% of B2B buyers will ditch a supplier with a bad digital experience (Avionos B2B Buyer Report).