For many manufacturers, the push to modernize digitally quickly turns into a bigger question:

Are we trying to acquire new customers — or better serve the ones we already have?

This guide takes an objective look at Digital Commerce Platforms vs. Customer Self-Service Portals, clarifying the structural differences between systems built for marketing and conversion versus those designed for operational visibility and service efficiency.

Inside, you’ll find clear definitions, a side-by-side comparison, a practical decision framework, and real manufacturing scenarios to help leadership teams align around the right problem before selecting technology.

If digital commerce or customer self-service is on your roadmap, this resource will help you approach the decision with clarity and long-term perspective.