Archive for category: 
B2B meets B2C

Can Manufacturers Sell Direct to the Consumer without Upsetting Distributors?

Manufacturer selling direct to consumer Last updated: Oct 21, 2020 The world of manufacturer e-commerce is changing fast. Between the COVID-19 pandemic, supply chain disruption, and increasing pressure to shift to digital, manufacturers are scrambling to define GTM (go-to-market) strategies … Continued
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Can Manufacturers Get Closer to the Consumer without Upsetting Distributors?

Can manufacturers sell direct to consumers? In a previous post, we discussed B2B e-commerce trends and what they’ll mean in the coming year. The #1 trend we discussed was the need for manufacturers to optimize their distribution strategy. Space in … Continued
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Have a B2B eCommerce strategy? It’s probably not enough

Why having a B2B eCommerce strategy isn’t enough Let’s cut right to the chase; having a B2B eCommerce strategy and business case isn’t enough for most companies. I mean that with all sincerity. A business case is a must-have for … Continued
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Have a B2B eCommerce strategy? It's probably not enough

Why having a B2B eCommerce strategy isn’t enough Let’s cut right to the chase; having a B2B eCommerce strategy and business case isn’t enough for most companies. I mean that with all sincerity. A business case is a must-have for … Continued
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