Our Openings

Marketing Automation Manager

Overview:

The Marketing Automation Manager will build and manage sophisticated nurture programs that deliver amazing experiences to our audience and high-quality leads to our business. Reporting to the Director of Marketing, the right candidate will work with content writers to map the right content to the right place in the buying cycle and create automated campaigns to deepen client engagement within and across our solutions.

 

What You Will Do:

  • Build, maintain, and be the authority on our marketing automation solution
  • Understand and manage the entire lead to sales process, i.e. web integration>marketing automation>CRM
  • Provide analytical thought leadership to drive lead throughput to opportunities
  • Find creative ways to engage with our customer/prospect base, and identify opportunities to improve lifetime value
  • Measure and report on performance of drip campaigns, autoresponders, newsletters, and webinars
  • Propose and test hypotheses based on detailed analysis
  • Regularly communicate findings and insights to other team members
  • Actively support and enforce the company’s data processes and standards

 

Required Experience:

  • Excellent communication skills
  • Entrepreneurial experience or mindset
  • 3.7+ Undergraduate GPA
  • Strong work ethic/ability to work independently
  • Ability to prioritize and problem-solve
  • Bachelor’s Degree in Marketing Preferred
  • Experience working with SAP a plus