The Marketing Automation/ABM Manager will build and manage sophisticated nurture programs that deliver amazing experiences for our audience and high-quality leads to our business. Reporting to the VP of Marketing, the right candidate will work with content writers on the demand generation team to map the right content to the right place in the buying cycle and create automated campaigns to deepen client engagement within and across our solutions.
Additionally, you’ll be the first member of the new ABM team. This role will leverage marketing automation and SEM campaigns to jointly target priority accounts with sales. This role is ideal for those who have an interest in understanding what makes people tick, likes to experiment, and iterates appropriately.
What You Will Do:
Build, maintain, and be the authority on our marketing automation solution and ABM process
Understand and manage the entire lead to sales process, both from our ABM and Demand Generation processes
Provide analytical thought leadership to drive lead throughput to opportunities
Find creative ways to engage with our customer/prospect base to reduce churn
Measure and report on performance of drip campaigns, autoresponders, newsletters, webinars, and ABM campaigns
Regularly communicate findings and insights to other team members
Actively support and enforce the company’s data processes and standards